In 2016, nearly 77% of Spanish companies used email marketing as a priority marketing tool. These data from the 2 e survey on “marketing and sales tools and use of CRM software in Spanish companies in 2016” ( Las herramientas Marketing & Ventas y el uso del software CRM las empresas españolas in 2016 ) highlight the interest of choosing a software for the mass sending of e-mails .
This study also presents a classification of the budgets allocated by brands to their marketing actions. The data indicate that each month, with respect to digital marketing campaigns:
We present below an analysis of 6 software for mass mailing of some of the best known e-mails on the market. The success of your e-mailing strategies will largely depend on the choice you make.
MDirector is more than just a mass mailing software: it’s the delivery specialist . Its expert team of targeted professionals has been helping companies for more than 10 years to communicate with their customers via e-mail. They will help you plan your e-mail communication strategy from A to Z so that your mailings always land in the inbox.
MDirector is the first and only cross-channel communication tool that allows:
MDirector also offers you unusual services. That’s why this email bulk mailing software stands out. Here is an overview of these services:
Campaign Optimizer with A / B Tests . It makes it much easier for you to see what creativity or object works best. Automatically, MDirector will prioritize the best option and send it to the rest of the campaign’s subscribers
Automatic shipments to simplify your life . With the application “ auto-responder ” of our application, easily program autoresponders (e-mails sent automatically). You can send various messages to potential customers at the desired frequency. For example :
Create a subscription form . 3 possibilities are available:
Digitaleo has a software for mass mailing that requires no installation or commitment on the duration or the volume of sending of your campaigns. Only the actual consumption of each channel used is charged. Among the qualities advanced by Digitaleo and which they believe push to choose their email bulk service:
Mailpro is another software for mass mailing. It is an e-mailing platform belonging to the Swiss company Saasco.
Mailpro has identified the following ten reasons why it is necessary to choose a service for sending bulk e-mails :
Transparent routing and delivery of e-mails from Geneva-based infrastructures
Mailchimp is perhaps the most popular e-mail sending software on the market. However it is very insufficient for certain specific audiences: the platform and the customer service are exclusively in English language .
This software for mass emailing, however, has already standard features . The e-mailing platform distinguishes notably:
Drag & drop design to easily create e-mail marketing campaigns;
Sharp analytical data to direct your campaigns and develop your business. Mailchimp offers you its personal metrics which it optimizes with the data of Google Analytics;
Liaison with the main social networks;
Automating. Tools for creating series of segmented emails that send each other differently depending on user behavior.
Sendblaster is a software for mass mailing of e-mails requiring a prior download. However, it combines the download with a web service and allows:
We distinguish among the features of this software for mass emailing:
Template Editor . Simply choose the message structure, add the header, footer or side columns, select the colors and edits of your choice.
“Source modification only” mode . Experienced HTML designers can avoid the visual editor to keep total control of the source code;
New models proposed . 150 models in total in this software for mass mailing. 230 with the PRO version;
Edit images on the spot . The visual editor is equipped with an on-camera camera to apply filters and effects to images in an instant;
Custom attachments , to send an appropriate attachment to each recipient using programmable labels;
Integration with the newsletter editor MailStyler which has a drag and drop function.
6. Constant Contact
Constant Contact is another software for mass emailing for which no download or installation is required. However, it is only available in English . However, the makers of this software boast very good ratings TrustPilot ranking, which measures the confidence from the opinions of users .
The main features of this platform are:
In addition, Constant Contact e-mail software can be enhanced with the Plus features, which link e-mailing to live events, coupons or surveys , among other things.